Social Media for Business: Conference

Su Butcher, Just Practising

Su Butcher trained in Architecture at the University of Liverpool and worked in affordable housing before becoming an academic and teacher of architecture students. She then managed three successful architects practices in London and the South East; culminating in five years with Barefoot & Gilles.
 
Su’s online networking began in 2004 and she has developed a reputation as the go-to person for people who want to work with architects online. She has been writing and speaking about social media in construction since 2009.
 
In 2011 her blog about architects JustPractising won the first Be2camp Award for Best AEC Social Media Blog, and in 2012 the ArchitectMap iPhone app (developed with Mark Schumann) won the Woobius/Building Centre Built Environment App of the year in the ‘Best Useful Tool or Guide’ category.
 
Su now spends her time consulting on social media strategy, talking to product manufacturers about how to sell to architects, and teaching anyone who wants to know how to use Linkedin, Twitter and Blogging to support their clients and get more business. 

Paul Wilkinson, pwcom.co.uk

Paul has been working in construction industry marketing and public relations since 1987, with some of the sector’s best-known names in professional services and information technology. He is also a leading authority on the use of construction collaboration technology platforms.

He is actively involved in several UK industry organisations and communities including:

- The Chartered Institute of Public Relations, where he is a Fellow, a committee member of the construction and property special interest group (CAPSIG), an Approved Trainer, and an Accredited Practitioner

- International Building Press

- Constructing Excellence, where he is a Collaborative Working Champion, a member of the steering group, chair of its social media working group, and provides support for the G4C early career professionals group

- The Institution of Civil Engineers, where he sits on the Information Systems Panel

- COMIT (Construction Opportunities for Mobile IT), where he is a member of the management board

- Be2camp, a social media advocacy movement for the built environment, which he co-founded in 2008
 
- The Be2Awards – Paul organised the world’s first social media awards for the built environment in 2011

Read more on Paul: 

Website: www.pwcom.co.uk
PR blog: www.blog.pwcom.co.uk
Tech blog: www.extranetevolution.com
 

Kath Pay, cloud.IQ

As an internationally renown digital, eCRM and email marketing expert Kath assists both B2B and B2C companies with leveraging customer insights and data as well as good old elbow grease (otherwise known as testing and optimising) to increase their ROI. She coined a phrase, Holistic Email Marketing and not only practices this approach but also preaches it!

Today's consumer/business person knows what they like and has expectations which need to be met by the brand. Using her 14 years of digital marketing/email marketing/eCRM experience, Kath helps to bring to light how to make your eCRM and email marketing strategies customer-centric. With a passion for conversion optimisation, Kath believes in utilising a multi-channel, multi-device approach which leverages the customer life cycle and maximises all the relevant touch points along the way.

Over the years, Kath has had the pleasure of either consulting with, speaking or training the following brands to name a few: Facebook, Adobe, Greenpeace, cloud.IQ, Paul Smith, Bally, Book-a-Table, Marks and Spencers, VisitScotland, Southbank Centre, The Arts Council, Blind Veterans, Ninemsn, engin, Henry Schein, Aviva, RAC - just to name a few.

Kath regularly blogs on sites such as Smartinsights, Econsultancy.com, Be Relevant and Email Expert.

A sought after Keynote speaker at both national and international events, Kath also is the Lead Trainer on email marketing for Econsultancy, B2B Marketing & eMarketeers.

Specialties: email marketing, email creative, email marketing deliverability issues, marketing automation, eCRM strategy, content strategy, writing email marketing articles, email marketing whitepapers, speaking and presenting on email marketing, email marketing services, permission email marketing, email marketing strategy, email marketing best practice, email content, email design, B2B email campaigns, B2C email campaigns

Paul Skeldon, SJP Business Media

Paul is an editor, blogger and sceptical social media manager. A freelance, he specialising in multimedia content creation in mobile technology and the mobile and telecoms ecosystems. 

He has been a journalist for 20 years, and also films, edist and produces video content, audio, white papers and other interactive formats - and specialises in projects that bring all this together for clients.

Paul has amalgamated all that he does into a company that can create and distribute multimedia B2B content about the mobile world through a variety of channels. 

Andrea Klettner, ING

Andrea Klettner joined ING following a ten year career in journalism. Most recently she worked as news editor at Building Design magazine where she focused on breaking exclusive news stories and growing the title’s digital and print audience. She has also written about architecture and design for the Evening Standard, and helped compile the architecture section of its annual Power 1000 list. She is editor of the social housing blog Love London Council Housing, and has written for publications including the Times, Architects’ Journal, Construction News and New Civil Engineer. Andrea speaks regularly at events including Clerkenwell Design Week and 100% Design. Her areas of expertise include digital, social media, editorial and copywriting.

Tom Elliott, ING

Tom has over 10 years’ experience in public relations and marketing for the architecture and design industries. He previously worked as marketing manager at Foster + Partners, focusing on new business and public relations. Prior to that he was responsible for marketing and communications at the award-winning practice van Heyningen and Haward Architects. His experience includes communications strategy and implementation through to event management, media relations, branding and new business development. His client portfolio includes a range of different sectors, from architecture and product design to education and property.

Paul Ryan, Improve on You

Paul began working as a child actor in 1978 and has been performing ever since. The majority of his work has been in the theatre where, most recently, he played Kenneth Williams in 'Round The Horne' and starred as Harry in the West End Production of 'Mamma Mia'.

To be an actor is a notoriously precarious career path. Many times Paul had to take on other jobs just to make ends meet but there was one in which he found a passion and an enthusiasm to rival that of his life in the performing arts.

In 2004 Paul began facilitating for companies that specialised in coaching presentation skills and since that time he has had a successful dual career in this field.

Using his own unique approach to teaching Paul will improve your communication skills not just to help you achieve your goals in business but to heighten your everyday interactions giving you greater powers of persuasion and more self confidence.

As well as a diploma in NLP and many years working as a coach, Paul brings his experience as a performer, facilitator and public speaker to insure you communicate with style, dynamism and impact.